Thursday, June 3, 2010

Quiz Show Scandal...

Perhaps no other figure involved in the TV quiz shows of the 50s had a more meteoric rise and fall than Charles Van Doren, a Columbia English professor who became a celebrated winner on "Twenty-One."

Only 30 years old when he first appeared on the program, Van Doren came from a family of intellectual achievers. Charles’ father was the Pulitzer Prize winning poet Mark Van Doren. His mother, Dorothy Van Doren, was a novelist and writer.

As a professor of English at Columbia University, Van Doren earned an annual salary of $4,400. A friend, who had appeared on "Tic Tac Dough," told him of the money to be made from quiz shows. Van Doren applied. At that time, producers for the quiz show "Twenty-One" were looking for ways to bolster faltering ratings. In Van Doren, a charming and very presentable academic with name recognition, producers saw the kind of attractive winner who could popularize the show.

Producers scripted the program so that Van Doren and Stempel would have a string of ties to build the drama for Van Doren’s eventual victory. The clean-cut Van Doren, playing his part to perfection, became the new champion of "Twenty-One."

Ratings for the show began to rise. In mid-January of 1957, Van Doren went on a streak that earned him $90,000. He crossed the $100,000 mark by outscoring a former college president, Edgar Cummings. Van Doren, fed with answers and coached on how to act during the show, appeared to television audiences to know about topics as diverse as George Washington and Broadway musicals.

By the evening of February 11, Van Doren had amassed a staggering $138,000. The second challenger that evening was Vivienne Nearing, a lawyer, whose husband Victor had lost to Van Doren in January. Nearing and Van Doren tied that evening and two more times, but in their fourth contest, Nearing beat Van Doren.

Although his reign on national television had ended, Van Doren was still a sought-after television commodity. In April of 1957, the quiz show celebrity signed a $150,000 three-year contract with NBC, which committed him to appearances as a guest on Steve Allen’s show, a guest host on the "Today Show," and a panelist on NBC radio’s "Conversations."

When the quiz show scandals broke, Van Doren repeatedly asserted his innocence, repeating the lie to his lawyer, the district attorney, and even to the grand jury. Van Doren told the press: "It’s silly and distressing to think that people don’t have more faith in quiz shows."

Van Doren went so far as to offer to appear in front of the House Committee on Interstate and Foreign Commerce, which was investigating the quiz-show scandal, to assert his innocence. Calling his bluff, the committee subpoenaed him.

Van Doren finally confessed. "I was involved, deeply involved, in a deception," Van Doren told the committee on November 2, 1959. "I have deceived my friends, and I had millions of them." Van Doren asserted that producer Albert Freedman had persuaded him to participate in the deception by saying that quiz shows were entertainment and that fixing was a common practice. However, the argument that apparently convinced a reluctant Van Doren to play along was that his success would bring prestige to the pursuit of knowledge. Van Doren said he told himself he had been promoting "the intellectual life" to young watchers everywhere. In the press conference that followed his testimony, Van Doren reported that he had been "living in dread for almost three years."


Sarah Jensen said...

How interesting. I was not yet born, but love history. Even the not so pretty parts.
Great blog.
:) Sarah

Anonymous said...

The movie made about this incident was called "Quiz Show". Starred Ralph Fiennes I believe. I highly recommend it to those interested. Made about 7-8 years ago I think. Very interesting event for sure. As a result many regulations changes were made to the shows.